Behind the Wheel
Kings Without Wings
NAPA AUTO PARTS COMES ABOARD AS SPONSOR OF ATLANTIC CITY INDOOR AUTO RACING EVENTS
SOUTH PLAINFIELD, NJ December 12, 2012 . . . NAPA Auto Parts, through its New Jersey Distribution Center has agreed to sponsor the Atlantic City Indoor
Races, scheduled for February 1 and 2, 2013, inside the famed Atlantic
City Boardwalk Hall.
The weekend of racing will be known as the NAPA AUTO PARTS Atlantic
City Indoor Races.
Ned Carpenter, the NAPA New Jersey Distribution Center Sales Manager
said; “The indoor races in Atlantic City have a long and successful
history and I am very happy that we are able to partner with Lenny
Sammons in presenting this great racing show. When he opportunity to
sponsor the indoor races was brought to NAPA, I spoke with a number of
our NAPA jobbers and found that that many of them attend these races.
Some sponsor cars and some have even raced there.”
Carpenter continued; “After my conversations with the jobbers, I
understood that this was a golden opportunity for NAPA and immediately
said ... let’s do it.”
Lenny Sammons, producer and promoter of the NAPA AUTO PARTS Atlantic
City Indoor Races said: “We are pleased to have a high profile
company of the stature of NAPA AUTO PARTS partnering with our Indoor
races in Atlantic City. NAPA is the leader in auto parts sales with a
strong tradition in auto racing, just like racing inside Boardwalk
Hall which began way back in 1938.”
The blue and gold NAPA colors and NAPA logo will be seen on all race
promotional materials as well as inside the Atlantic City Convention
Center. In addition, participating NAPA AUTO PARTS stores will be
distributing coupons, redeemable at the Atlantic City Convention
Center box office, offering a discount off regular ticket prices.
NAPA was founded in 1925 to meet America’s growing need for a world-
class auto parts distribution system. By providing excellent customer
service for more than 80 years, NAPA has become the industry leader.
NAPA’s strength is unrivaled, with over 6,000 NAPA AUTO PARTS stores,
64 Distribution Centers, than 13,000 NAPA AutoCare, AutoCare Collision
and Truck Service repair facilities, over 400,000 parts in inventory
every day and the convenience of 24-hour shopping with NAPAonline.
NAPA AUTO PARTS stores provide friendly, personalized service. Our
highly trained and experienced professionals are here to help you get
the job done. With our huge in-stock inventory, NAPA provides the
parts you need when you need them.
For your automotive repair needs, NAPA AutoCare and AutoCare Collision
and Truck Service Centers can handle everything from preventive
maintenance to major repairs.
Technicians at NAPA AutoCare Centers have access to the most extensive
training in the automotive industry. Qualifying repairs are backed by
the NAPA AutoCare “Peace of Mind” Warranty, providing our customers
with 12-months/12,000 miles of worry-free protection on qualifying
parts and labor. Wherever you may travel, our warranty is honored at
all NAPA AutoCare Center locations across the country.
For race tickets or for more information, visit www.aarn.com or call
Tickets are also available from the Boardwalk Hall Box office, all
Tickemaster outlets and online at www.ticketmaster.com
Created by Steve Barrick
ERNIE SAXTON COMMUNICATIONS, INC.
MOTORSPORTS MARKETING - SPONSORSHIP CONSULTANT
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