Behind the Wheel
Kings Without Wings
FATHEADZ EYEWEAR SIGNS AS TITLE SPONSOR FOR THREE-RACE LEN SAMMONS INDOOR AUTO RACING SERIES
TRENTON, NJ - November 14, 2012 . . . Len Sammons Motorsports Productions has announced a new partnership for its three-race Indoor Series.
Fatheadz Eyewear of Brownsburg, Ind. has become the title sponsor of
the newly designated “Fatheadz Eyewear Indoor Racing Series Presented
By Precise Racing.”
The first of the trio of events is set for 1st Mariner Center in
Baltimore, Md, on Saturday, December 8th.
The newly named series’ second event is logged in for Dunkin’
Donuts Center in Providence, R.I., on December 31 and the two-race
weekend finale is scheduled for February 1-2, 2013 in Atlantic City’s
Fatheadz is synonymous in the Midwest with open wheel racing by
marketing heavily in the Sprint car and Midget ranks since it’s
founding and sponsors other forms of motorsports throughout the
Drivers Dave Darland, Jon Stanbrough, Tracy Hines, Brady Bacon and
Hunter Schuerenberg, all fly the Fatheadz banner wherever they pilot
their open wheeled machines.
Fatheadz has been seeking to expand its motorsports marketing
territory eastward into the hotbed of the northeast open wheel community and Len Sammons Motorsports Productions’ three- race series offered a high profile scenario with a proven record of success.
Fatheadz Eyewear specializes in eyewear designed to fit the average
person, as well as those with ‘‘larger brains and fuller facial features” and has broken the mold on the “One Size Fits All” status quo that has ruled the eyewear industry since its inception.
Fatheadz offers affordability, numerous styles and widths for men’s
sunglasses and optical frames.
In addition, for those beautiful ladies who want style, grace, and
class built into their eyewear that fits precisely to their features, Fatheadz offer “Dea Eyewear”.
Dea Eyewear markets a full line of affordable sun and optical frames.
Both men’s’ and women’s‘ lines conquer the problems that as much as 40% of the population deal with on a daily basis, struggling with fit, quality and styling, by insuring proper fit and reducing the stress on frame parts, pieces, and contact points. A more comfortable consumer is Fatheadz’ goal.
Fatheadz are available online at www.fatheadz.com, as well as through
hundreds of retailers across the country.
Recently, racing retailers have joined the charge and are now
offering the products both online as well as at their storefronts.
Among these is Precise Racing of Sarver, Pa. , a leader in oval
track, drag racing, street and strip disciplines has three locations.
in Baltimore, Sarver, Pa., and Wichita, Kans. Fatheadz and Dea products are available at each location as well as www.preciseracing.com.
As part of its sponsorship leveraging, Fatheadz will be showcasing
a retailer at each of the three indoor races, thereby maximizing the
marketing opportunities for those who support the sport and aid in our
participation of the sport.
The Fatheadz Eyewear Indoor Racing Series Presented By Precise
Products Three Quarter (TQ) Midget and Champ Kart teams’ entries continue to grow for the Baltimore and Providence events; Atlantic City entries are also
numerous though entry forms were only recently posted on www.aarn.com.
ERNIE SAXTON COMMUNICATIONS, INC.
MOTORSPORTS MARKETING - SPONSORSHIP CONSULTANT
PUBLIC RELATIONS - JOURNALIST - BROADCASTER
215.752.7797 - OFFICE
267.934.7286 - CELL/TEXT
MARILYN'S DIRECT LINE -215.752.2392
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